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Research papers

Capturing the complexity of advertising perceptions

This paper is concerned with finding appropriate ways in which qualitative research can examine how advertising is perceived so that we can extrapolate accurately from the research situation to reactions while watching ads on-air. An American...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Alan Swindells, Alan Branthwaite
Company: KANTAR TNS Malaysia
December 1, 1995
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Citation

Swindells and Branthwaite (1995a, December 01). Capturing the complexity of advertising perceptions. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/capturing-the-complexity-of-advertising-perceptions